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I think it is obvious in a blog if all it's about is making money." Another way to make money can be through sponsored posts: for example, a cakedecorating company might sponsor a food blogger's cake recipes.

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More common is affiliate marketing - you earn a fee via an agency from a company if someone buys its products after clicking through from your site.

A study from affiliate marketing agency Optimus Performance Marketing found that the typical lifestyle blogger could earn more than £900 a year from affiliate marketing on a blog.

This is how it works: assume you're writing a cookery blog and mention a particular make of knife.

Your reader clicks on that mention and is directed via the affiliate marketing company to the knife company website.

Ms Gilmour said percentages varied from around 5pc to 15pc.

She started her site two and-a-half years ago with the help of her husband, a website designer. "As with all freelance work, the earnings are not predictable.

He started his newsletter blog in 2003, sent to friends and families, and in 2012 sold the resulting website to for a cool £87m.

Ms Wallin, who has a background in marketing, posts on her blog once a week, combining it with part-time paid work and childcare.

Fashion bloggers typically earned £1,116 a year and beauty bloggers, £1,044 from affiliate marketing.

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